RODALE’S ORGANIC LIFE |  BRAND LAUNCH

 

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RODALE’S ORGANIC LIFE |  BRAND LAUNCH

The goal was to create a fully developed brand vision, with sales tools and marketing collateral,
a full four months before a magazine or website existed.

BRAND GUIDE

Created to help guide the output of digital, print and experiential content, there are over 30 pages, including typeface choices, color palette breakdowns, image choices and examples.

Rodale's Organic Life: Page five from Brand Guide showing examples of stationery and forms.
Rodale's Organic Life: Page four from Brand Guide showing examples of sell sheets.
Rodale's Organic Life: Page three from Brand Guide showing color palettes and ink breakdowns.
Rodale's Organic Life: Page two from Brand Guide showing the kind of reader images that work for the brand.
Rodale's Organic Life: Page one from Brand Guide explaining logo usage.

MEDIA KIT

Created and published live in under three days, this single-page website utilized content developed for the sales deck and sell sheets (see below), and added interactive elements and SEO optimization.

Rodale's Organic Life: Showing the top half of the online media kit.
Rodale's Organic Life: Showing the bottom half of the online media kit.

SELL SHEETS

Developed to introduce the main content pillars, specification and contact details, specific upcoming content and customized category and advertiser programs.

Rodale's Organic Life: One of six sell sheet examples, showing the Mission statement.
Rodale's Organic Life: Two of six sell sheet examples, showing the Food Category.
Rodale's Organic Life: Three of six sell sheet examples, showing the Home Category.
Rodale's Organic Life: Four of six sell sheet examples, showing the May June issue contents.
Rodale's Organic Life: Five of six sell sheet examples, showing Category pie and bar charts.
Rodale's Organic Life: Final of six sell sheet examples, showing the Brand Footprint (Print, Mobile, Social).

SALES PRESENTATION

Like the media kit and sell sheets, the general presentation needed to get advertisers excited about a brand that wouldn't exist for several months.

EDITORIAL WEBSITE COMP

Two months before the editorial website would be available, this homepage and Food category website comp gave advertisers the ability to swipe, click and imagine how their clients might use the upcoming site.

Rodale's Organic Life: Editorial website comp, bottom of page.
Rodale's Organic Life: Editorial website comp, top of page.
Rodale's Organic Life: Editorial website comp, Food article page.

EMAIL INVITATIONS

Various media and advertiser focused events.

Rodale's Organic Life: One of three email invitations, this one for an advertiser lunch.
Rodale's Organic Life: Two of three email invitations, this one for the magazine launch.
Rodale's Organic Life: Final of three email invitations, this one for an advertiser lunch and learn.

SALES FORMS

Dynamic pdf documents with fillable fields.

Rodale's Organic Life: One of three sales forms, this one for regular advertising.
Rodale's Organic Life: Two of three sales forms, this one for classified advertising.
Rodale's Organic Life: Final of three sales forms, this one for marketplace advertising.

STATIONERY

Designed as single or two-color pieces to be printed using recycled stock and soy-based inks

Rodale's Organic Life: Stationery examples, including letterhead, notepad, envelopes and business cards.

Contact

Do you have a creative challenge and need help? Contact me

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