The goal was to create a fully developed brand vision, with sales tools and marketing collateral, a full four months before a magazine or website existed.
Created to help guide the output of digital, print and experiential content, there are over 30 pages, including typeface choices, color palette breakdowns, image choices and examples.
Created and published live in under three days, this single-page website utilized content developed for the sales deck and sell sheets (see below), and added interactive elements and SEO optimization.
Developed to introduce the main content pillars, specification and contact details, specific upcoming content and customized category and advertiser programs.
Like the media kit and sell sheets, the general presentation needed to get advertisers excited about a brand that wouldn't exist for several months.
EDITORIAL WEBSITE COMP
Two months before the editorial website would be available, this homepage and Food category website comp gave advertisers the ability to swipe, click and imagine how their clients might use the upcoming site.
Various media and advertiser focused events.
Dynamic pdf documents with fillable fields.
Designed as single or two-color pieces to be printed using recycled stock and soy-based inks