This is the client-side business unit of 24/7 Media, providing ad technology solutions for publishers. One of the goals was to eliminate the confusion of existing products and services, simplify communications and strengthen brand recognition.
Available printed, or as Word template (on intranet), in US Letter, A4 and Monarch sizes, for all 18 global locations
With the help of the Senior Designer and marketing staff, an often complicated process was explained as simply as possible
Previously, the task of explaining digital ad technology had used complicated charts and overly technical text. The goal with the revised decks was to simplify the message and focus on client’s needs. Shown here is a small sample of how that was achieved.
Introducing the new division
CASE STUDY FORM
TRADE EVENT SIGN
Dave Moore, President, speaking at the IAB Real Time Advertising Conference, London, May 2012
Proposals illustrating how the logo might appear on promotional items