Cook! was a newly created food-focused mini-brand, and the goal of the sales materials was to make this expanded food section as enticing as possible, while communicating the advantages to advertisers clearly and precisely.
The sell sheet introduces the color scheme and logo (which will be applied to all collateral) and explains the program details and options for advertisers
Inserted into the magazine, the letter to advertisers customized for the Cook! marketing program
These sheets illustrate how the program message could reach the target audience via print, online and experiential
Program options were presented in deck format (part of the 36 page deck shown here)