Together with the Art Director and the rest of the design team, we were tasked with interpreting the concept of the five tastes for the launch event collateral. The printed invitation featured 5 cards and a vellum overlay, contained in a custom black foil-stamped envelope.
For the launch event, the Associate Publisher/Marketing originated the concept of introducing the five tastes, with chef-created dishes reflecting each taste, and introduced to the assembled guests by models wearing clothes designed to match the taste/color themes.
SAVE THE DATE
A teaser was created that introduced some of the food images and the fashion theme.
Originally created using Adobe Flash, it is shown here as a video to allow for viewing on iOS devices (as a result the Repeat button seen at the end is not live).
Hard plastic tags for staff and press at the event
Designed to be easy to hold during the event
Additionally, we created the display and video signage, photo-op wall, gift bag selection and hangtags, chef logo patches, and logo napkins