AMERICAN BABY |  PRINT COLLATERAL

 

PORTFOLIO

AMERICAN BABY |  PRINT COLLATERAL

The average first-time mom in the U.S. is 25, and all the collateral created for the brand reflected this young and vibrant demographic.

MEDIA KIT

Created as a small book, explaining the brand’s position in the market, and including a back pocket for a CD containing advertiser information

FOLDER

A 9x12 pocket folder with an expandable inside right pocket

CD

The CD inserted in the back pocket of the media kit contained sell sheet files in pdf format

SELL SHEETS

Created in 2 or 4 panel format, with colors, fonts and design that matched the media kit, and allowed for the greatest flexibility with content layout

Additional examples to illustrate how the design could accommodate various types of information, while still remaining clean, simple and inviting to read

2008 CALENDAR

The calendar featured outtakes from the previous year’s editorial photo shoots

POSTERS

12x18 posters for clinic waiting rooms

Contact

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Portfolio